Viad ROCE 2025

Viad làm gì?

Viad Corp is a multinational company headquartered in Phoenix, Arizona, USA. The company's history began in 1914 with the founding of the Gray Line Bus Company in Washington, D.C. The Gray Line brand quickly became a leading provider of tourism and travel services and was eventually acquired by the parent company Viad Corp. Since its inception, Viad Corp has continuously evolved and expanded its business model. The company operates in two sectors: Marketing & Events and Experience & Recreation. Marketing & Events involves the planning and execution of trade shows, conferences, product presentations, and other events for corporate clients. Viad Corp owns several subsidiaries specialized in various aspects of event production, such as GES (Global Experience Specialists), one of the world's largest event and exhibition construction companies. Experience & Recreation develops and operates leisure facilities and tourist attractions in North America and Europe. This includes wildlife parks, amusement parks, museums, and art galleries. An example is Glacier Park Inc., a leading provider of tourist experiences in Glacier National Park in Montana, USA. Viad Corp specializes in creating immersive experiences to allow its customers to engage culturally and physically in an environment. The focus is on customer retention and acquisition through repeat business. One of Viad Corp's recent expansions is the use of virtual reality technology. The company has invested in cutting-edge technologies to create virtual experiences and training programs. The effectiveness and scope of Viad Corp's business model have made it a recognized market leader. In addition to the various divisions of the company, Viad Corp also has a range of well-known brands and products such as Brewster Travel Canada, Grand Canyon Railway, and Feastival. Brewster Travel Canada offers nature adventures in Canada and Alaska. Grand Canyon Railway offers historic train journeys in the Grand Canyon, and Feastival is an annual festival in Philadelphia that combines high-quality food, drinks, and music. In summary, Viad Corp is a leading company in the fields of live marketing, event production, and leisure. With its comprehensive portfolio of services and brands, the company aims to provide customers around the world with unforgettable and immersive experiences. By investing in new technologies and expanding its offerings, Viad Corp has the potential to further grow in the future. Viad ist eines der beliebtesten Unternehmen auf Eulerpool.com.